{"id":13256,"date":"2021-09-29T11:27:23","date_gmt":"2021-09-29T07:27:23","guid":{"rendered":"https:\/\/infonews.az\/?p=13256"},"modified":"2021-09-29T13:35:15","modified_gmt":"2021-09-29T09:35:15","slug":"respublika-g%c9%99ncl%c9%99r-kitabxanasinin-novb%c9%99ti-kitabi-d%c9%99rc-edildi","status":"publish","type":"post","link":"https:\/\/infonews.az\/?p=13256","title":{"rendered":"Respublika G\u0259ncl\u0259r Kitabxanas\u0131n\u0131n n\u00f6vb\u0259ti kitab\u0131 d\u0259rc edildi"},"content":{"rendered":"<p><span style=\"color: #ffffff;\">Respublika G\u0259ncl\u0259r Kitabxanas\u0131n\u0131n n\u00f6vb\u0259ti kitab\u0131 d\u0259rc edildi<\/span><\/p>\n<p><a href=\"https:\/\/infonews.az\/?p=13256\"><strong><span style=\"color: #ff0000;\">&#8220;\u0130NFONEWS<\/span><\/strong><\/a>&#8221; x\u0259b\u0259r verir.<\/p>\n<blockquote><p><strong>Kitabxana-informasiya f\u0259aliyy\u0259tind\u0259 marketinq texnologiyalar\u0131n\u0131n ortaya \u00e7\u0131xmas\u0131, informasiyan\u0131n \u0259mt\u0259y\u0259 \u00e7evrilm\u0259si n\u0259tic\u0259sind\u0259, d\u00fcnya informasiya bazar\u0131n\u0131n 80-90-c\u0131 ill\u0259rinin son-lar\u0131nda formala\u015fmas\u0131 il\u0259 \u0259laq\u0259dard\u0131r. Kitabxana marketinqinin \u0259sas m\u0259qs\u0259d v\u0259 v\u0259zif\u0259l\u0259ri tam oxucu m\u0259mnuniyy\u0259tini t\u0259min etm\u0259k, maksimum istehlaka nail olmaq, bazar\u0131n profil seqmentind\u0259 m\u00f6hk\u0259ml\u0259nm\u0259k, m\u0259hsul v\u0259 xidm\u0259tl\u0259rin optimal se\u00e7iminin t\u0259min edilm\u0259si, perspektivli t\u0259l\u0259bin inki\u015faf\u0131, m\u00fcsb\u0259t bir g\u00f6r\u00fcnt\u00fcn\u00fcn yarad\u0131lmas\u0131 v\u0259 qorunmas\u0131d\u0131r.<\/strong><\/p><\/blockquote>\n<p>Q\u0259rb \u00f6lk\u0259l\u0259rind\u0259 kitabxana v\u0259 informasiya f\u0259aliyy\u0259ti \u00f6lk\u0259mizd\u0259n f\u0259rqli olaraq daha geni\u015f \u015fax\u0259l\u0259nmi\u015f formadad\u0131r v\u0259 bu f\u0259aliyy\u0259tl\u0259 qeyri-kommersiya m\u00fc\u0259ssiss\u0259l\u0259ri il\u0259 yana\u015f\u0131 kommersiya \u015firk\u0259tl\u0259ri d\u0259 m\u0259\u015f\u011ful olur. Buna g\u00f6r\u0259 d\u0259 bu \u00f6lk\u0259l\u0259rd\u0259 kitabxana v\u0259 informasiya f\u0259aliyy\u0259tinin marketinq f\u0259aliyy\u0259ti \u00e7oxaspektlidir. T\u0259ss\u00fcf ki, \u00f6lk\u0259mizd\u0259 kitabxana marketinqinin t\u0259tbiqi m\u0259cburi v\u0259 sistemli olmay\u0131b, kitabxana r\u0259hb\u0259rl\u0259rinin t\u0259\u015f\u0259bb\u00fcs\u00fc il\u0259 h\u0259yata ke\u00e7irilir. Marketinq texno-logiyalar\u0131n\u0131n kitabxana f\u0259aliyy\u0259tin\u0259 daxil etm\u0259kl\u0259, kitabxanalar\u0131m\u0131zda kommunikasiya siyas\u0259tini t\u0259kmill\u0259\u015fdirm\u0259k, marketinq planla\u015fd\u0131rma v\u0259 n\u0259zar\u0259tini, kitabxana v\u0259 informasiya m\u0259hsul v\u0259 xidm\u0259tl\u0259rinin bazar analizini u\u011furla h\u0259yata ke\u00e7irm\u0259k m\u00fcmk\u00fcn olard\u0131.<\/p>\n<p>Respublika G\u0259ncl\u0259r Kitabxanas\u0131n\u0131n yeni kitab\u0131 &#8211; \u201cKitabxana informasiya f\u0259aliyy\u0259tind\u0259 r\u0259q\u0259msal marketinq\u201d adl\u0131 kitab bu sah\u0259d\u0259 ana dilimizd\u0259 \u0259d\u0259biyyat\u0131n yoxlu\u011fu problemini aradan qald\u0131rmaq \u00fc\u00e7\u00fcn yaz\u0131lm\u0131\u015fd\u0131r. Kitab r\u0259q\u0259msal kitabxana marketinqinin b\u00fct\u00fcn \u0259sas m\u00fcasir v\u0259 \u0259n\u0259n\u0259vi aspektl\u0259rini n\u0259z\u0259r\u0259 alan ilk az\u0259rbaycan dilli kitabd\u0131r. Kitab r\u0259q\u0259msal marketinqini m\u0259ntiqi ard\u0131c\u0131ll\u0131qla \u00f6yr\u0259nm\u0259y\u0259 v\u0259 onun \u0259n vacib c\u0259h\u0259tl\u0259rini m\u0259nims\u0259m\u0259y\u0259 imkan ver\u0259n ayd\u0131n qurulu\u015fa malikdir. Material\u0131n t\u0259qdimat\u0131 y\u00fcks\u0259k d\u0259r\u0259c\u0259d\u0259 detallarla se\u00e7ilir. Kitab \u0259sas\u0259n n\u0259z\u0259ri materiallardan ibar\u0259tdir, lakin burada h\u0259m n\u00fcmun\u0259l\u0259r, h\u0259m d\u0259 t\u00f6vsiy\u0259l\u0259r var ki, bu da kitab\u0131n yaln\u0131z n\u0259z\u0259ri deyil, h\u0259m d\u0259 praktiki d\u0259y\u0259r\u0259 malik oldu\u011funu t\u0259sdiq etm\u0259y\u0259 \u0259sas verir. Kitab universitet t\u0259l\u0259b\u0259l\u0259ri, m\u00fc\u0259lliml\u0259r, marketinq v\u0259 marketinq t\u0259dqiqatlar\u0131 il\u0259 m\u0259\u015f\u011ful olan m\u00fct\u0259x\u0259sisl\u0259r \u00fc\u00e7\u00fcn n\u0259z\u0259rd\u0259 tutulmu\u015fdur<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Respublika G\u0259ncl\u0259r Kitabxanas\u0131n\u0131n n\u00f6vb\u0259ti kitab\u0131 d\u0259rc edildi &#8220;\u0130NFONEWS&#8221; x\u0259b\u0259r verir. Kitabxana-informasiya f\u0259aliyy\u0259tind\u0259 marketinq texnologiyalar\u0131n\u0131n ortaya \u00e7\u0131xmas\u0131, informasiyan\u0131n \u0259mt\u0259y\u0259 \u00e7evrilm\u0259si n\u0259tic\u0259sind\u0259, d\u00fcnya informasiya bazar\u0131n\u0131n 80-90-c\u0131 ill\u0259rinin son-lar\u0131nda formala\u015fmas\u0131 il\u0259 \u0259laq\u0259dard\u0131r. Kitabxana&hellip; <\/p>\n","protected":false},"author":14,"featured_media":13257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[10,11],"tags":[4368,3963],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/infonews.az\/index.php?rest_route=\/wp\/v2\/posts\/13256"}],"collection":[{"href":"https:\/\/infonews.az\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infonews.az\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infonews.az\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/infonews.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13256"}],"version-history":[{"count":1,"href":"https:\/\/infonews.az\/index.php?rest_route=\/wp\/v2\/posts\/13256\/revisions"}],"predecessor-version":[{"id":13258,"href":"https:\/\/infonews.az\/index.php?rest_route=\/wp\/v2\/posts\/13256\/revisions\/13258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infonews.az\/index.php?rest_route=\/wp\/v2\/media\/13257"}],"wp:attachment":[{"href":"https:\/\/infonews.az\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infonews.az\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infonews.az\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}